What Makes Salesforce the #1 CRM? Find Out What Sets Salesforce Apart….
Chances are that if you’re reading this article right now, you’re no stranger to the value of having a good CRM to help salespeople and sales teams nurture and track leads, but as your business is growing, your current CRM may not be adapting to your needs as quickly as you need it to change. Continuous development and new acquisitions have maintained and affirmed Salesforce’s ability to remain at the forefront of the industry. And, as your business grows your CRM needs to not only keep pace with the functionalities your business requires, but it also needs to have predictive elements that help you make the right moves to anticipate the needs of your customers. Salesforce is the #1 CRM and puts you in the best position to continue to acquire new clients and improve the way you do business with existing customers.
So what is it exactly that sets Salesforce apart from other CRM’s in a way that addresses this kind of anticipatory edge? First, let’s talk about comprehensive awareness.
Comprehensive Awareness:
Google docs is a great way for teams to access and edit information, but what happens when you need to include specific data and/or client information? How many additional steps are being taken to collaborate with others effectively, that are costing you more time and more money? Salesforce allows teams to gain access to all of the most pertinent client information with one little click. One of the most significant Salesforce advantages is single data storage. Long gone are the days of painstakingly acquiring data from a million other sources. Salesforce is acutely aware of the importance of generating comprehensible and convenient solutions that streamline the way teams work together.
Suppose members of your dispatch team are receiving incoming calls. With Salesforce, each team member becomes aware of who is calling, what products or services they’ve purchased in the past, and their specific inquiries/concerns for calling. Dispatchers and customer support With the Einstein Artificial Intelligence, businesses like yours can make qualified predictions on exact customer needs to be based on their previous shopping experience with your company. This kind of anticipatory action enhances the capabilities of upselling and cross-selling, and it gives your customers a strong sense of quality customer service that increases your customer retention, word of mouth referrals, and generates loyalty to the use of your services and products setting you apart from the competition.
Powerful Analytics
Data collected and stored in one convenient and centralized location saves you time and money and gives you more time to analyze the most critical data more efficiently. Salesforce Reports and Dashboards help your team make smart data-driven decisions in real-time based on truer and more accurate analytics.
Effective Communication
The success of any business depends on excellent communication and teamwork. Salesforce Chatter connects teams and enables powerful visibility and insight on each project. Chatter becomes the professionals equivalent to an internal social network with profiles, news feed, comments, file sharing and more.
Lead Nurturing and Scoring
Empowered with real-time knowledge of your sales funnel through nurturing and scoring, Salesforce allows teams and other personnel to focus necessary attention to the hottest leads. The Salesforce Marketing Cloud analyzes your customer profiles and generates curated similar audiences so you can discover new markets and clients.
Personalized Customer Experience
Salesforce provides a variety of ways to give your customers personalized experiences and offers, and an ability to communicate via the channels your customers prefer such as email, mobile or social channels. Einstein AI allows for a personalized shopping experience based on previous behaviors.
Custom Applications
Mobile search has now become one of the preferred methods for searching for goods and services like yours so why not stay ahead of the curve with a convenient mobile app that houses the most essential functionalities of Salesforce at your fingertips? There two HUGE reasons to take a closer look at the Salesforce Cloud Mobile App:
1. Simplified user experience. Simply said, customers can interact with you more easily making your customer relationship management stronger and strengthening your bottom line.
2. Awareness of customers needs. Harnessing the power of so much customer data available right at your fingerprints, a mobile application is an incredible way to gain insight about your current client base (i.e., age, gender, buying preferences and habits.)
To learn more about Salesforce and how customization can help your organization, give Heavy Task a call today to schedule your free consultation.
