1. No Local SEO
Local SEO is what puts your business on the map if you’re looking for an effective way to market your business. At the exact time local customers are looking for services like yours, local SEO helps businesses like yours promote their products and services in real time. This is achieved using a variety of methods, some greatly differing from typical SEO practice.
The focus— getting your site ranked on search engines like Google, business directories such as Yelp, Foursquare, Superpages, Google My Business listing, Yellowbook, Bing Places for Business page, online reviews and other strategies, and localized content on your website.
Every day there are millions of customers that use local search to find the best local businesses in their areas. If you’d like to increase your chances of capturing the attention of these potential customers, give the Heavy Task team a call today.
What is Local SEO, and How can Local SEO help my business?
2. No Map Listing-
What does this mean for your business? Having a Google Maps listing makes your business easy to find, comprehensible, and visible to online searching. When future customers are looking for a particular business or service like yours, and your company pops up, basic information from Google will be featured so that customers can easily use this info for reference.When information is easier to find, people are likely to find it useful. Aside from listing your location, Google will also display your hours of operation, general inquiry information and it may also feature user reviews which can be a great asset considering people are most likely to engage with more reputable businesses with reviews.
3. No Repeat Customers-
A little known fact for some is that the probability of selling goods or services to an existing customer is about 60-70%, and the probability of selling to a new prospect is 5-20%. Making sure that online marketing campaigns will address new and current customers is imperative.
4. No Up-Sale-
Many landscaping businesses make the mistake of not offering additional services out of fear that these services will not be in high enough demand after they’ve been advertised leaving them having paid for the promotion of services that might not be requested. However, research proves otherwise. In fact, providing complementing products or services in addition to services already rendered is a great way for you to make sure that your business is providing existing customers an incentive to continue to do business with a landscaping company that can execute all of their needs rather than having to take additional time to shop around elsewhere which yields other businesses like yours a chance to snag your faithful following.
5. No Value-
Are you providing value that your customers can’t get elsewhere? One might think to answer that question with an emphatic, “Ofcourse we offer value, we provide services our customers need…” and you’d be correct in that your business offers similar services that your competitors offer as you’re in the same line of service after all, but if you truly examine that question in it’s entirety you’ll find that we aren’t just talking about the services that render value. Did you know that approximately 82% of consumers in the US stated that they stopped doing business with a particular company due to a poor customer experience and it costs an average 5% more from your bottomline to acquire new customers. People become repeat customers to companies that provide value in the way of customer service experiences unparalleled to the competition. Is the value you provide setting you apart?
6. No Branding-
Brand strategy is paramount. Branding is the face of your company. This becomes the most recognizable symbol for your business and when customers see your logo, they will automatically reflect on the services your company provides so it’s important to use a logo and tagline that most resonates with your services and audience. After All, this will become a symbol of your company’s story so when you are working with a graphic designer make sure to keep this in mind. Good branding encompasses advertising strategy, best customer service practices, promotional merchandising your crew can sport around, reputation, and cohesive logo. These branding elements work together to develop one unique and (hopefully) attention-grabbing professional profile that potential customers will associate with your business.
7. Are you Measuring Metrics that Count?-
Data should help you make moves that make money. Similar to what we’ve addressed in #4, not offering additional services related to other landscaping services can hurt the growth of your business. Collected the right data can help you determine what additional services to promote and provide to retain current customers and to pull in new ones.
Metrics to Measure:
– Analytics that teach you a bit about customer’s behaviors on your site
– Analytics from social media posts that give insight to most popular service content.
– Cost per lead
– Registration rate
– Conversion rate
– Number of leads needed per customer acquisition
– Customer acquisition cost
– Lifetime value to customer acquisition ratio
8. No Reviews-
People are more inclined to engage with businesses that have real reviews because it helps them to gauge what kind of experience they feel that they will have while working with your company. Getting existing and longer term clients or customers to post reviews on your
9. No Social Media Presence-
Having a social media presence is increasing in popularity and there are many benefits to becoming a daily presence in customers lives. Among some of the benefits is the ability to target and retarget specific audiences, boost brand awareness, and helps you get to know your audience creating loyalty and increasing your chances of retaining and attaining customers.
10. No SEO
As one of the most frequently used and useful tactics to get a website ranked for specific terms, SEO, search engine optimization, is an absolute necessity. Like any other business, your landscaping business can definitely take advantage of this in order to gain new customers.
